Publisher: Panini America, Inc. Licensing: Bravado Product Design | Creative Direction: Carl Braun Release Date: October 2011 Product Info: After the tremendous success of the Bieber Premiere Edition Trading Cards, I oversaw the creation of Justin Bieber 2.0. I was still in the Product Development role, working as both Product Designer and Creative Director, but this time our in-house design team took the reigns. All involved felt we could shorten design time keeping it in-house and the teams rallied to make it happen. This trading card set of 164 cards, 30 stickers, allowed us to introduce new, exciting insert cards, and authentic memorabilia in addition to more autographs by Bieber himself. Once again, sales exceeded expectations at retail and hobby stores nationwide!