Publisher: Score Entertainment Licensing: Viz Media Product Direction | Creative Direction | Graphic Design: Carl Braun Release Date: August 2007 Product Info: Soul Society was the set name for the first expansion / second release of the Bleach Trading Card Game. This set was a booster-only expansion and added new characters, items, events and battlegrounds to the extremely popular trading card game. In this set we introduced the one-per-pack marketing cards, often called tip cards, as some of them featured tips on how to use card combinations or improve strategy. I designed a nine-card puzzle front, as collectors will store these in sleeves that accommodate nine cards, but not all of the backs were game tips. In fact, this first round was all marketing and we allowed our licensing partners to advertise other Bleach Products in various cross-promotions. The last slide shows a concept I wanted to produce that would allow players to swap out these "alternate art" versions of Energy Cards, but our cross promotion requests all came through and there was no room on the printing forms to allow for these. I still think they're cool though!
